Norma Castañeda

Position: Entrepreneurship Ambassador


Norma immigrated to the U.S. from Michoacan, Mexico at the age of fifteen. She is a first-generation college student and graduated from California State University, Los Angeles with a degree in business administration and an emphasis on marketing management. She has associate degrees in executive assistance, accounting and real estate.

Norma began her entrepreneurship journey at the age of seven, taking care of her aunt’s liquor store and her grandmother’s street vending business. While attending college she launched and managed a small business through eBay for two years. After gaining experience in business management, she started her consulting services in 2012 and launched her real estate business in 2017. Through the real estate business, she has had the opportunity to work with first-time home buyers and has seen a need for increased financial literacy and retirement planning in the undocumented community. She hopes to start a non-profit for underrepresented communities in the future.

Norma finds joy in mentoring others and celebrating her culture. Through the Entrepreneurship Fellowship, she looks forward to connecting and sharing resources with other immigrant entrepreneurs.